The country that gave the world ABBA, Volvo, Ikea, Bjorn Borg, Absolut vodka, Pippi Longtocking, Hasselblad cameras, the Nobel Peace Prize, and let’s not forget Swedish Fish, what’s it like? Come with me to the northern and western part of the country for a small taste of Sweden. I’m here in part to attend the Adventure Travel World Summit in Gothenburg. Nu går vi!